A number of cultures have adopted the traditional Western custom of the white wedding, in which a bride wears a white wedding dress and veil. This tradition was popularized through the wedding of Queen Victoria. Some say Victoria's choice of a white gown may have simply been a sign of extravagance, but may have also been influenced by the values she held which emphasized sexual purity.

Within the modern ''white wedding'' tradition, a white dress and veil are unusual choices for a woman's second or subsequent wedding.

The use of a wedding ring has long been part of religious weddings in Europe and America, but the origin of the tradition is unclear. One possibility is the Roman belief in the Vena Amoris, which was believed to be a blood vessel that ran from the fourth finger (ring finger) directly to the heart, thus when a couple wore rings on this finger their hearts were connected.

Historian Vicki Howard points out that the belief in the "ancient" quality of the practice is most likely a modern invention. "Double ring" ceremonies are also a modern practice, a groom''s wedding band not appearing in the United States until the early 20th century.