Strategy (Greek "στρατηγία"—stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty. Strategy is important because the resources available to achieve these goals are usually limited.

Henry Mintzberg from McGill University defined strategy as "a pattern in a stream of decisions" to contrast with a view of strategy as planning while Max McKeown (2011) argues that "strategy is about shaping the future" and is the human attempt to get to "desirable ends with available means". Dr. Vladimir Kvint defines strategy as "a system of finding, formulating, and developing a doctrine that will ensure long-term success if followed faithfully."

Source: Wikipedia

Login Form

Email Marketing

Email Marketing

Email solutions for big brands and online retailers offer a fast and effective marketing process.
Resource Centre

Resource Centre

A pattern of resource use, that aims to meet needs while preserving the environment.
Digital Consultancy

Digital Consultancy

Consultants are engaged to fulfil a brief in terms of helping to find solutions to specific issues.

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.”